UK Christmas Supermarket Insights

At Christmas time, the UK population are inclined to change their shopping and spending habits

Either by upgrading their shop, showing a willingness to spend more, or choosing to save money spent on food during the holiday season; Christmas is a great time for supermarkets to capitalise on changes in consumer behaviour.

Discover our insights, taken from our EQ Trends data, and discover what percentage of the UK change their shopping habits over Christmas, where they are shopping, what ages shop at what supermarkets and what percentage of the UK population shop at local independents vs. supermarket chains.

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