The Most Effective UK Christmas Ads Of 2017
We all have our favourite Christmas ads of the year, but which ad campaigns were the most effective?
Unruly’s Christmas Ad Effectiveness Chart uses Unruly's combined metric, EQ Score, to rank the most popular festive ads in the UK based on their emotional, social and business impact. The intensity of emotions viewers felt while watching, brand favorability, authenticity and purchase intent all contribute to an ad’s final score.
So which were the Christmas crackers?
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