Dads are More Emotional than Moms

Insights into the new "It" crowd.

Parents are a sought-after crowd. With more than $200 billion in spending potential, the power to influence the next generation of spenders, and a need to buy an increased assortment of goods and services, parents are an incredibly valued audience.

However, the differences among various parent demos can be surprising. We'll shed light on distribution choices that will help you get more value from your campaigns.