A Series Of Predictions From The U7

This white paper is a compilation of predictions from the U7, a brand, publisher, and agency-powered council, set up by Unruly to shape the future of digital marketing for the better.

Our contributors’ predictions span the continued development of connected TV (CTV), new-look partnerships between brands, publishers, agencies, and technology companies, potential cracks in the walled gardens, and how to rip up the rule book to deliver results for publishers and brands and value for consumers..

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