Super Bowl 2021 Insights

It’s going to be more interesting than ever to see how this year’s brands approach Super Bowl LV.

Will brands look for laughs to counteract the depressing headlines that seemingly bombard us day in, day out, or will they choose to reflect the impact the pandemic is having on people’s daily lives, aiming for a more sombre and relatable tone?

To find out we’re running all the major ads from Super Bowl LV through their paces with our content testing and targeting tool UnrulyEQ to understand how they performed and what emotions they evoked in audiences.

Pop in your email to access all the ads we've tested so far and keep checking back as we will be updating this list as the results come in.