Unruly EQ Ad Effectiveness Chart
10. Band Aid Trailer
Top 4 Emotional Responses
| Hilarity | Happiness | Warmth | Inspiration |
|---|---|---|---|
| 8% | 7% | 6% | 5% |
Key Brand Metrics
| Movie Favorability | Ticket Purchase Intent | Find out more | Movie Converter Uplift |
|---|---|---|---|
| 37% | 32% | 34% | 25% |
Spoiler?
| Yes, the Trailer gave away too much information about the movie | No, the Trailer did not give away too much information about the movie |
|---|---|
| 18% | 82% |
9 . A Ghost's Story Trailer 
Top 4 Emotional Responses
| Sadness | Inspiration | Warmth | Amazement |
|---|---|---|---|
| 6% | 5% | 4% | 4% |
Key Brand Metrics
| Movie Favorability | Ticket Purchase Intent | Find out more | Movie Converter Uplift |
|---|---|---|---|
| 38% | 31% | 39% | 20% |
Spoiler?
| Yes, the Trailer gave away too much information about the movie | No, the Trailer did not give away too much information about the movie |
|---|---|
| 22% | 89% |
8 . Baby Driver Trailer 
Top 4 Emotional Responses
| Exhilaration | Amazement | Hilarity | Inspiration & Happiness |
|---|---|---|---|
| 14% | 13% | 4% | 4% |
Key Brand Metrics
| Movie Favorability | Ticket Purchase Intent | Find out more | Movie Converter Uplift |
|---|---|---|---|
| 47% | 41% | 42% | 34% |
Spoiler?
| Yes, the Trailer gave away too much information about the movie | No, the Trailer did not give away too much information about the movie |
|---|---|
| 20% | 80% |
7. Planet of the Apes Trailer 
Top 4 Emotional Responses
| Amazement | Exhilaration | Sadness | Inspiration & Happiness |
|---|---|---|---|
| 14% | 11% | 6% | 6% |
Key Brand Metrics
| Movie Favorability | Ticket Purchase Intent | Find out more | Movie Converter Uplift |
|---|---|---|---|
| 44% | 46% | 44% | 19% |
Spoiler?
| Yes, the Trailer gave away too much information about the movie | No, the Trailer did not give away too much information about the movie |
|---|---|
| 18% | 82% |
6 (tie). The Big Sick Trailer 
Top 4 Emotional Responses
| Happiness | Hilarity | Warmth | Inspiration |
|---|---|---|---|
| 14% | 13% | 8% | 7% |
Key Brand Metrics
| Movie Favorability | Ticket Purchase Intent | Find out more | Movie Converter Uplift |
|---|---|---|---|
| 54% | 46% | 45% | 37% |
Spoiler?
| Yes, the Trailer gave away too much information about the movie | No, the Trailer did not give away too much information about the movie |
|---|---|
| 19% | 81% |
6 (tie). The Dark Tower Trailer
Top 4 Emotional Responses
| Amazement | Exhilaration | Inspiration | Happiness |
|---|---|---|---|
| 15% | 12% | 7% | 6% |
Key Brand Metrics
| Movie Favorability | Ticket Purchase Intent | Find out more | Movie Converter Uplift |
|---|---|---|---|
| 50% | 47% | 50% | 29% |
Spoiler?
| Yes, the Trailer gave away too much information about the movie | No, the Trailer did not give away too much information about the movie |
|---|---|
| 17% | 83% |
4. Cars 3 Trailer 
Top 4 Emotional Responses
| Happiness | Inspiration | Warmth | Nostalgia |
|---|---|---|---|
| 20% | 12% | 10% | 9% |
Key Brand Metrics
| Movie Favorability | Ticket Purchase Intent | Find out more | Movie Converter Uplift |
|---|---|---|---|
| 48% | 46% | 42% | 20% |
Spoiler?
| Yes, the Trailer gave away too much information about the movie | No, the Trailer did not give away too much information about the movie |
|---|---|
| 20% | 80% |
3 (tie). Star Wars Last Jedi Trailer 
Top 4 Emotional Responses
| Amazement | Exhilaration | Happiness | Nostalgia |
|---|---|---|---|
| 15% | 13% | 13% | 11% |
Key Brand Metrics
| Movie Favorability | Ticket Purchase Intent | Find out more | Movie Converter Uplift |
|---|---|---|---|
| 46% | 54% | 52% | 16% |
Spoiler?
| Yes, the Trailer gave away too much information about the movie | No, the Trailer did not give away too much information about the movie |
|---|---|
| 10% | 90% |
3 (tie). Wonder Woman Trailer
Top 4 Emotional Responses
| Amazement | Exhilaration | Happiness | Inspiration |
|---|---|---|---|
| 18% | 14% | 11% | 10% |
Key Brand Metrics
| Movie Favorability | Ticket Purchase Intent | Find out more | Movie Converter Uplift |
|---|---|---|---|
| 52% | 53% | 52% | 24% |
Spoiler?
| Yes, the Trailer gave away too much information about the movie | No, the Trailer did not give away too much information about the movie |
|---|---|
| 15% | 85% |
1. Spider-man: Homecoming Trailer 
Top 4 Emotional Responses
| Amazement | Happiness | Exhilaration | Inspiration & Nostalgia |
|---|---|---|---|
| 20% | 13% | 11% | 6% |
Key Brand Metrics
| Movie Favorability | Ticket Purchase Intent | Find out more | Movie Converter Uplift |
|---|---|---|---|
| 50% | 49% | 48% | 24% |
Spoiler?
| Yes, the Trailer gave away too much information about the movie | No, the Trailer did not give away too much information about the movie |
|---|---|
| 19% | 81% |
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