UNcover Industry Insights

UNderstanding Gender Stereotypes

Unruly's VP Insights and Solutions Terence Scroope explores findings from Unruly's research into the presence and intensity of gender stereotypes in US advertising, highlighting the consequences that negative stereotypes can have on business metrics like purchase intent, brand building and brand favorability.

If you'd like a more in-depth run-through of any of our presentations please get in touch:  hi@unrulygroup.com