Unlocking What Consumers Really Want And How to Keep Them Engaged Now and Later
The introduction of privacy legislation like the CCPA and the announcement of the planned elimination of third-party cookies were poised to have a major impact on digital advertising—well before COVID-19 flipped everything on its head. The impact and lessons we're learning from this experience are dynamically changing the way brands and advertisers engage with consumers.
Now more than ever, it’s important for you to understand what your consumers expect, and what will keep them engaged.
In this presentation, Tremor Video and Unruly’s analytics and insights experts uncover how brands and agencies can navigate consumer behavior in light of the recent privacy changes and in the current media landscape, leverage the value exchange between brands and consumers, and explore what strategies should be implemented now and how to plan ahead.
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