Battle for Christmas 2016: John Lewis v Sainsbury’s
John Lewis’s Xmas ad has finished at the top of the UK Christmas tree since 2010, bagging the most shared UK festive ad for the past six years. So much so, the brand has become synonymous with Christmas, becoming as much a part of the festive story as turkey, the Queen and arguments over the washing up.
Keen to grab their own slice of the festive action, brands from across a number of different sectors have raised their games in recent years.
None more so than Sainsbury’s. The supermarket chain’s brilliant 2014 ad, “Christmas Is For Sharing”, which told the story of the famous 1914 Christmas truce between British and German soldiers during World War I, and last year’s entry, “Mog’s Christmas Calamity”, were huge hits.
But how do this year’s festive ads compare? Find out in our Unruly EQ analysis below.