According to Nielsen, 45% of all impressions were served to the wrong audience last year.

It's no wonder advertisers are increasingly using third-party tools like Nielsen DAR, that allow them to measure the video impressions that are watched by their target audience.

Unruly has partnered with Nielsen to develop private marketplaces that are designed to exceed the benchmarks set by Nielsen DAR. So those with Nielsen DAR KPIs can relax, UnrulyX has got you covered.