Super Bowl Insights 2019

Microsoft, Google and M&Ms were among the winning brands to score big at this year's Super Bowl. M&Ms achieved 'funniest ad' whilst Microsoft's ad claimed 'most inspiring', but despite the notoriously hefty price tag for a prime-time Super Bowl ad slot, some brands came up short on audience impact. 

Our insights team have put this year's Super Bowl ads through their paces with our proprietary testing product UnrulyEQ to reveal a deep analysis of the ads and their effectiveness including brand recall, favorability and purchase intent.

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