CTV Creative Best Practices

Quick Tips for Using Data-Driven Creative and QR Codes in Programmatic

You’re Targeting the Right Audience–Now Make an Impression

Tr.ly, the in-house creative studio that serves both Unruly and Tremor Video (DSP) in Tremor International’s end-to-end platform, is known for developing data-driven CTV/OTT and digital video ads. Because Tr.ly sits between both the SSP and DSP, the Tr.ly experts have a unique view of programmatic campaigns that gives them the aptitude to craft performance-driving ads for almost every vertical and strategy.

The Tr.ly experts have compiled this reference guide for two of the most talked about CTV/OTT creative formats–QR codes and data-driven creative (addressable)–to help your brand make the most effective use of the biggest digital screen in the house.


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