In the past a sudden fall in the temperature, a flutter of snow, or the sound of jingle bells would indicate that Christmas was on it's way. These days it's marked by the Christmas ads that begin to appear around the beginning of November.
Our EQ team have been hard at work deciphering which emotions make Christmas ads so moving and memorable. They've done this by looking at a collection of the most popular festive ads from the past three years.
Download the deck to examine their findings, and discover what emotions make the perfect Christmas ad.