Unruly EQ Ad Effectiveness Chart : Christmas Ads 2016 EQ Scores
10.  H & M: Come Together
Top 4 Emotional Responses
Warmth | Happiness | Inspiration | Amazement |
---|---|---|---|
12% | 11% | 6% | 4% |
Key Brand Metrics
Authenticity | Relatability | Credibility | Brand Recall |
---|---|---|---|
72% | 64% | 71% | 84% |
Additional Metrics
Overall Shares | Brand Favorability | Purchase Intent | Find out more |
---|---|---|---|
249,174 | 30% | 32% | 33% |
9. Burberry: Thomas Burberry
Top 4 Emotional Responses
Inspiration | Amazement | Warmth | Happiness |
---|---|---|---|
8% | 7% | 6% | 5% |
Key Brand Metrics
Authenticity | Relatability | Credibility | Brand Recall |
---|---|---|---|
80% | 62% | 79% | 78% |
Additional Metrics
Overall Shares | Brand Favorability | Purchase Intent | Find out more |
---|---|---|---|
92,979 | 35% | 34% | 39% |
8. Temptations: Keep Them Busy
Top 4 Emotional Responses
Happiness | Surprise | Hilarity | Warmth |
---|---|---|---|
18% | 17% | 15% | 14% |
Key Brand Metrics
Authenticity | Relatability | Credibility | Brand Recall |
---|---|---|---|
72% | 59% | 73% | 54% |
Additional Metrics
Overall Shares | Brand Favorability | Purchase Intent | Find out more |
---|---|---|---|
152,508 | 31% | 33% | 30% |
7. Aldi: Kevin the Carrot
Top 4 Emotional Responses
Warmth | Happiness | Nostalgia | Inspiration |
---|---|---|---|
16% | 15% | 5% | 4% |
Key Brand Metrics
Authenticity | Relatability | Credibility | Brand Recall |
---|---|---|---|
82% | 75% | 81% | 77% |
Additional Metrics
Overall Shares | Brand Favorability | Purchase Intent | Find out more |
---|---|---|---|
176,347 | 33% | 38% | 32% |
6.  Sainsbury’s: The Greatest Gift;
Top 4 Emotional Responses
Happiness | Warmth | Inspiration | Amazement |
---|---|---|---|
20% | 19% | 7% | 5% |
Key Brand Metrics
Authenticity | Relatability | Credibility | Brand Recall |
---|---|---|---|
80% | 72% | 79% | 82% |
Additional Metrics
Overall Shares | Brand Favorability | Purchase Intent | Find out more |
---|---|---|---|
112,712 | 30% | 36% | 35% |
5. Heathrow Airport: Coming home for xmas
Top 4 Emotional Responses
Warmth | Happiness | Nostalgia | Inspiration |
---|---|---|---|
28% | 25% | 7% | 3% |
Key Brand Metrics
Authenticity | Relatability | Credibility | Brand Recall |
---|---|---|---|
85% | 77% | 85% | 71% |
Additional Metrics
Overall Shares | Brand Favorability | Purchase Intent | Find out more |
---|---|---|---|
455,061 | 33% | 29% | 31% |
4. John Lewis: #BusterTheBoxer
Top 4 Emotional Responses
Happiness | Warmth | Hilarity | Amazement |
---|---|---|---|
30% | 22% | 13% | 11% |
Key Brand Metrics
Authenticity | Relatability | Credibility | Brand Recall |
---|---|---|---|
85% | 75% | 84% | 80% |
Additional Metrics
Overall Shares | Brand Favorability | Purchase Intent | Find out more |
---|---|---|---|
2,022,331 | 34% | 30% | 38% |
3. Waitrose: #HomeForChristmas
Top 4 Emotional Responses
Warmth | Happiness | Inspiration | Amazement |
---|---|---|---|
26% | 21% | 6% | 5% |
Key Brand Metrics
Authenticity | Relatability | Credibility | Brand Recall |
---|---|---|---|
86% | 73% | 86% | 83% |
Additional Metrics
Overall Shares | Brand Favorability | Purchase Intent | Find out more |
---|---|---|---|
295,195 | 28% | 40% | 33% |
2. M&S: Mrs Claus
Top 4 Emotional Responses
Warmth | Happiness | Nostalgia | Inspiration |
---|---|---|---|
30% | 25% | 9% | 6% |
Key Brand Metrics
Authenticity | Relatability | Credibility | Brand Recall |
---|---|---|---|
83% | 75% | 82% | 74% |
Additional Metrics
Overall Shares | Brand Favorability | Purchase Intent | Find out more |
---|---|---|---|
451,694 | 37% | 32% | 37% |
1. Amazon Prime: Priest and Imam
Top 4 Emotional Responses
Warmth | Happiness | Inspiration | Pride |
---|---|---|---|
24% | 22% | 10% | 7% |
Key Brand Metrics
Authenticity | Relatability | Credibility | Brand Recall |
---|---|---|---|
90% | 86% | 91% | 86% |
Additional Metrics
Overall Shares | Brand Favorability | Purchase Intent | Find out more |
---|---|---|---|
261,838 | 36% | 38% | 43% |
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