UNderstanding CTV today & tomorrow


With a plethora of new CTV channels and devices entering the market, the competition for CTV audiences’ attention is rising rapidly. For brands and media agencies this means it is more important than ever to understand and embrace CTV advertising.  

In order to provide brands and media buyers with insights into how best to leverage CTV, Unruly, in partnership with MTM Global, conducted a study in the UK focussing on how CTV is being used today and key areas for development.

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