Super Bowl 2020 Insights

Super Bowl LIV was an action-packed game with an incredible comeback which saw the Chiefs beat the 49ers to win their first Super Bowl in 50 years!

The action wasn't just limited to the pitch with the globe's leading brands vying for viewers attention during the commercial breaks with some amazing ads.

Using our emotional testing and targeting tool, UnrulyEQ, we've measured the dominant emotional reactions to this year's ads and tracked valuable business metrics including emotional intensity, purchase intent and brand favourability. We've also given each ad an overall ranking out of 10 based on these metrics.

Fill out the form to access the ad leaderboard and check out the results.

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