What Makes A Winning Super Bowl Ad?

In 2018, advertisers spent roughly $170,000 per second to get their ads in front of the 103.4 million people who tuned in to watch the Eagles beat the Patriots, and the competition off-field was just as fierce as the one on it.

Unruly’s Video Impact Study provides an insight into which video adverts were most successful and why, and uncovers the key insights from last year’s Super Bowl ads.

We surveyed more than 1,600 US consumers, and tested the most talked about ads from Super Bowl 2018. Using UnrulyEQ’s suite of emotional data and content testing tools we deciphered which ads resonated with viewers, and had the highest brand effectiveness. This study will also deep dive into the highest-performing ads, and provide clear advice to advertisers on how they can use targeting strategies to maximize their online distribution.

Download the whitepaper to uncover the key insights behind 2018’s most successful Super Bowl adverts. 

Your email address and other contact information will be used by Unruly to send you relevant newsletters and mailings about important industry news and events. To better understand how we use your information, check out our privacy policy