What Makes A Winning Super Bowl Ad?

In 2018, advertisers spent roughly $170,000 per second to get their ads in front of the 103.4 million people who tuned in to watch the Eagles beat the Patriots, and the competition off-field was just as fierce as the one on it.

This special Super Bowl edition of Unruly’s Video Impact Study provides an insight into:

1. Which video adverts were most successful and why
2. The key insights from last year’s Super Bowl adverts
3. The common attributes in the adverts which achieved high impact
4. The advertising shift to health conscious America

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