Here are #TheUnrulies Award Winners!


#TheUnrulies are powered by Unruly EQ, Unruly DNA and Unruly Analytics and are based on sharing data aggregated from across the social web over the past year - so they are truly chosen by the people and emotional science!

Search #TheUnrulies hashtag on Twitter to see what went on! 


#1 Most Emotional Ad Of The Year:  #1 Shared Ad Of The Year:     #1 Shared Brand Of The Year: 
Prudential: Relationship Reconnect Channel 4: The Superhumans McDonald's
Channel 4: The Superhumans John Lewis: #BusterTheBoxer Samsung
P&G: Thank You, Mom (Rio) Shell: Make The Future Red Bull



Most Shared Auto Brand:   Most Shared Tech Brand: Most Shared Soda Brand:
Mercedes-Benz Asus Fanta
Nissan Intel Sprite
Volkswagen Samsung Pepsi



Most Shared Snack Food Brand: Most Shared Finance Brand:    Most Shared Movie Studio:
Cadbury Bank Simpanan Nasional Disney
Cornetto Geico Universal Pictures
Magnum ICICI 20th Century Fox



Most Shared Telecom Brand: Most Shared Retail Brand:  Most Shared Apparel Brand:
Airtel Amazon Adidas
dtac John Lewis Chanel
Vodafone 7-11 Nike



Most Shared Gaming Brand:   Most Shared Supermarket Brand:   Most Shared Fast Food Brand: 
Clash Of Clans Lidl Burger King
Nintendo Tesco Lotus KFC
Playstation Waitrose McDonald's



Happiest Video:         Saddest Video: Most Inspiring Video:   
Animals Australia: Joy Save The Children: #Refugees Channel 4: The Superhumans
John Lewis: #BusterTheBoxer Unicef: A Storybook Wedding Nestlé: Running With India
SKII: The Wish 2 Unicef: #ForEveryChild Nike Presents Da Da Ding



Most Exhilarating Video:  Video That Made People Feel Proud: Video That Made People Laugh: 
Audi: Audi R8 and Airbnb Commercial – “Desolation Ad Council: We Are America Doritos: Ultrasound
GoPro: Karma P&G: Thank You, Mom (Rio) Hyundai: First Date
Virgin Media: #BeTheFastest Volvo: Made by People  MLA: We Love Our Lamb



Most Nostalgic Video:   Warmest Video:  Video That Amazed Viewers:
Mercedes Benz: Stacey Clark Nivea: Ein Teil Von Dir Channel 4: The Superhumans
Prudential: Relationship Reconnect SKII - For every moment Samsung: Gear VR
The Jungle Book Trailer Tupperware Indonesia: Tupperware Petit Blossom Under Armour: USA Gymnastics



Most Loved UK Ad:    Most Loved US Ad:  Most Loved German Ad: 
Heathrow Airport: Coming Home Apple: Dillan's Voice Netto: Katzen 
John Lewis: #BusterTheBoxer Pedigree - By My Side Bahlsen: That is Christmas
Marks and Spencer: Christmas with love from Mrs Claus P&G: Thank You, Mom (Rio) Nivea: Ein Teil Von Dir



Most Loved Australian Ad:    Most Shared Japanese Ad:     Most Shared Indian Ad:
Animals Australia: Joy  Kirin Beer: 氷結 あたらしくいこう  Ariel: #ShareTheLoad 
Man Up - Campaign Ad PSA Nintendo: ニンテンドークラシックミニ ファミリーコンピュータ 紹介映像  Cadbury: Aliens 
Pedigree : Hearts Aligned Nissan: The Professional of Japan Cadbury: Marvellous Creations



Most Shared ASEAN Ad:    Most Shared Nordic Ad:
McDonalds: Tuloy Pa Rin  Volkswagen: Trailer Assist 
Mentos: Mentos Mentors  Volvo: Volvo V90 - Made By Sweden ”Prologue” Featuring Zlatan Ibrahimović 
7-Eleven Thailand: Teachers  Momondo: Lets Open Our World



The Video That Made People Want To Buy The Most (UK):
Cadbury: Dairy Milk Triplets
Dulux: Whos Room Is It Anyway
Knorr: Love At First Taste



The Video That Made People Want To Buy The Most (US):
Duracell: Stay Connected
Heinz: Wiener Stampede
P&G: Thank You, Mom (Rio)



The Video That Made People Want To Buy The Most (DE):
Netto: Katzen
Nivea: Ein Teil Von Dir
REWE: Versteckte Kamera