Unruly EQ Ad Effectiveness Chart 

 

 10. T-Mobile: Unlimited Moves 

 

 Top 4 Emotional Responses  

Hilarity Happiness Amazement Inspiration
13% 11% 5% 4%

 Key Brand Metrics  

Authenticity  Relatability Credibility Brand Recall
66% 59% 67% 78%

 Additional Metrics  

Overall Shares Brand Favorability Purchase Intent Find out more
155,070 23% 27% 29%

 

 9 (tie). Tide: Gronk Kinda Gets It Out 

 

 Top 4 Emotional Responses  

Hilarity Happiness Amazement Inspiration
15% 9% 5% 2%

 Key Brand Metrics  

Authenticity  Relatability Credibility Brand Recall
80% 73% 80% 82%

 Additional Metrics  

Overall Shares Brand Favorability Purchase Intent Find out more
56,884 25% 46% 34%

  9 (tie). Airbnb: We Accept 

 

 Top 4 Emotional Responses  

Warmth Inspiration Pride Happiness
17% 17% 11% 11%

 Key Brand Metrics  

Authenticity  Relatability Credibility Brand Recall
75% 66% 72% 51%

 Additional Metrics  

Overall Shares Brand Favorability Purchase Intent Find out more
155,971 34% 30% 38%

 

 7 (tie). Budweiser: Born The Hard Way 

 

 Top 4 Emotional Responses  

Inspiration Nostalgia Pride Warmth
14% 8% 8% 7%

 Key Brand Metrics  

Authenticity  Relatability Credibility Brand Recall
77% 64% 75% 48%

 Additional Metrics  

Overall Shares Brand Favorability Purchase Intent Find out more
435,892 32% 38% 33%

 7 (tie). Avocados From Mexico: #AvoSecrets 

 

 Top 4 Emotional Responses  

Hilarity Happiness Amazement Inspiration
18% 10% 5% 2%

 Key Brand Metrics  

Authenticity  Relatability Credibility Brand Recall
73% 62% 71% 39%

 Additional Metrics  

Overall Shares Brand Favorability Purchase Intent Find out more
103,303 31% 43% 31%

 

 5. 84 Lumber: The Entire Journey 

 

 Top 4 Emotional Responses  

Sadness Inspiration Warmth Happiness
19% 15% 12% 9%

 Key Brand Metrics  

Authenticity  Relatability Credibility Brand Recall
69% 59% 69% 50%

 Additional Metrics  

Overall Shares Brand Favorability Purchase Intent Find out more
67,430 37% 30% 39%

 4. Audi: #DriveProgress 

 

 Top 4 Emotional Responses 

Inspiration Pride Warmth Happiness
22% 18% 17% 15%

 Key Brand Metrics  

Authenticity  Relatability Credibility Brand Recall
80% 68% 81% 74%

 Additional Metrics  

Overall Shares Brand Favorability Purchase Intent Find out more
132,606 41% 32% 36%

 

 3. Mr Clean: Cleaner Of Dreams 

 

 Top 4 Emotional Responses  

Hilarity Happiness Amazement Inspiration
21% 16% 7% 4%

 Key Brand Metrics  

Authenticity  Relatability Credibility Brand Recall
82% 76% 82% 84%

 Additional Metrics  

Overall Shares Brand Favorability Purchase Intent Find out more
226,767 36% 49% 34%

 2. Coca-Cola: It's Beautiful 

 

 Top 4 Emotional Responses  

Pride Warmth Inspiration Happiness
26% 25% 20% 18%

 Key Brand Metrics  

Authenticity  Relatability Credibility Brand Recall
82% 79% 82% 76%

 Additional Metrics  

Overall Shares Brand Favorability Purchase Intent Find out more
62,421 38% 58% 38%

 

 1. Hyundai: A Better Super Bowl 

 

 Top 4 Emotional Responses  

Happiness Warmth Pride Inspiration
40% 36% 27% 19%

 Key Brand Metrics  

Authenticity  Relatability Credibility Brand Recall
88% 80% 87% 66%

 Additional Metrics  

Overall Shares Brand Favorability Purchase Intent Find out more
59,679 55% 33% 42%

 

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