Unruly’s 9 Predictions for Adland 2018
What does 2018 have in store for brands, agencies and marketers?
Every year Unruly welcomes in the new year by gazing into our crystal ball and predicting the trends and developments that will shape our industry over the next 12 months.
Some of our predictions include:
- Brand Bypass: With voice predicted to account for 50% of all search by 2020, smart marketers need to start developing unique strategies to avoid being cut out of the conversation;
- Artificial Intelligence Gets Personal: With 70% of Americans and Brits expecting personalised experiences during online shopping, how will AI and machine learning impact programmatic distribution in 2018?;
- Blockchain: While cryptocurrency continues to disrupt the financial sector, how will blockchain technology affect the advertising supply chain and the fight against fraud
Future-proof your marketing strategies by downloading our predictions whitepaper today.