Just what makes some videos attract millions of online shares, while others barely get into double figures? 

Unruly's Science of Sharing 2015 examines 16 online videos from Super Bowl XLIX, which aired on February 1, 2015, to uncover why the winning ads resonated with consumers and how the less successful ads could have achieved higher levels of sharing. 

Download our Super Bowl white paper and learn how to score digital video touchdowns all year long!