Unruly brings emotional content to engaged audiences programmatically via UnrulyX, the viewable video SSP.

By coding hundreds of UnrulyX sites according to the intensity of emotions felt by readers, UnrulyX Emotional PMPs have been curated to acutely match the key emotions proven to lead to branded video engagement.

These include:

  • Amazement
  • Happiness
  • Inspiration


With Emotional PMPs you can:

  • Target emotional viewers in the most premium environments  84% of UnrulyX views are delivered on comScore 250 sites
  • Boost brand metrics and sales 80% increase in purchase intent on Unruly campaigns using emotional targeting


Download our overview below to find out more: